Unbelievable
Posted on October 13th, 2008 by Jason Rosenbaum in Profits Before People
 |
Sam Stein over at the Huffington Post puts it well:
The progressive group Health Care for America Now is up with a new spot whacking John McCain for proposing a health care policy that voters can't even believe is real. The ad takes responses from the group's previous focus group testing - during which voters were read various McCain proposals - and turns them on the Senator.
It's true! McCain's health care plan is so extreme, in words of Bob Herbert, so radical, that people don't even believe it when they hear it.
Like most campaigns, in the process of creating our advertisements to go up on television nation-wide, we made a few different commercials, testing out which message worked best using focus groups. The comments we got back were surprising, frankly. In a word, people though we were liars. They couldn't believe that John McCain wants to tax your health benefits (he does). They couldn't believe McCain wouldn't cover pre-existing conditions (he won't). They can't believe McCain would cause 20 million people to lose their current insurance (he would).
We put together a video of the responses we got. Every quote in there is verbatim:
That's why it's so important to get the truth out about John McCain's health care plan. We're raising money to put our ads on the air all over the country. If you can spare something - even $5 - to help with this effort, we can educate America about the health care plan that is too extreme to be believed.